Ron dorff flagship store

We worked closely with Ron Dorff on the design and renovation of their new flagship store in Soho that opened in Fall 2021. The large commercial space spans 3 stories, comprising the retail shop, offices, a breakroom, and the shipping center. From Architectural Digest “The Best New Retail Experiences Opening for Fall Across the Globe”: Located in the Gunther building in SoHo (which dates back to 1873), the menswear brand is inspired by its Scandinavian roots (bright birch wood, matte black-painted wrought iron, and neutral white walls and ceilings) with pieces from Swedish and French university gyms sprinkled throughout. The restoration and design are by Jon Powell, a Brooklyn-based designer who brought to life the vision of the brand: upgrading iconic menswear must-haves of the past, from sportswear to homeware, to underwear and swimwear.